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Pamela Rosenkranz

Born 1979 in Uri (Switzerland),
lives and works in Zurich (Switzerland)

In Pamela Rosenkranz’s view, human relations are governed by chemistry. In particular, she focuses on the sensory stimulations around us, which can equally influence our body and mind. In an age marked by overdeveloped technology and environmental emergency, she contests the idea that humans are the baseline for all systems. Activating currents of thought such as posthumanism and speculative realism, she explores the possibilities of new combinations of natural and chemical components. In the Fagor factory, a circle of LED projectors suspended from the ceiling illuminates a round expanse on the floor, covered by make-up powder. Each day, a bottle of Evian water is poured onto this surface, creating craters and streams in the fictitious landscape. Both the powder and the water owe their existence — but also their actual and symbolic force — to minerals. Here, the artist plays with dreams of eternal youth and the preservation of purity, which are marketed and sold as beauty ideals by both cosmetic companies and brands of mineral water.

With the support of Pro Helvetia, Fondation suisse pour la culture

Pamela Rosenkranz, Evian Waters, 2019. Courtesy de l’artiste et [of the artist and] Karma International, Zurich/Los Angeles ; Miguel Abreu Gallery, New York ; Sprüth Magers, Berlin/Londres [London]/Los Angeles/Cologne. © Blaise Adilon